HeartMath uses biofeedback and breathing techniques to bring different emotional responses to their positive side of the spectrum. It has worked with NASA, the US Navy and Army, different universities and schools across the US and validated great results and behavioural changes through their techniques.

The product design and definition was built by our client and we were invited to design the digital service and experience. One big particular challenge was to fine tune our client’s branding since it involved every color in the spectrum, wether we got it right or it would be a distracting circus against the users.

In replacement of their current designs and ideas, we co-created new applications of their branding to prioritize experience, readability and functionality.