Product Strategy

Combining cutting-edge technology and expert craftsmanship to design, develop, and deliver exceptional software products that exceed expectations.

Product Strategy Services

Strategic Alignment

Successful innovation depends entirely on comprehending the gaps in business operations and identifying opportunities that align with the unmet needs of users. To achieve this, we employ a variety of research tools and service mapping techniques to gain a comprehensive understanding of the existing knowledge within the business and pinpoint areas that require further exploration. This focused and intensive phase plays a crucial role in enabling stakeholders to make informed decisions, propelling their products to an entirely new level.

Uses diverse research tools and mapping design to grasp business data, identifying areas needing exploration.

Product Design

Following the strategic alignment phase, once we have identified the opportunities, we proceed to analyze whether the features of our product are suitable or require adjustments, enhancements, or refinements. During the product discovery process, our primary focus lies in developing highly competitive features that set us apart in the market, enabling us to outperform others or deliver superior functionality.

The design of a client-centric product with standout features for market superiority and superior functionality.

Service Design

Surprisingly, a significant portion of users' perception of product quality is shaped by the accompanying service. This effect is evident in physical services, but it becomes more challenging to discern in the digital realm. Why is this the case? The reason is simple: numerous back-end processes. However, exceptional products strategically shine through with their outstanding customer support services, incorporating elements such as advisory assistance, engagement strategies, gamification, and more, ultimately providing a delightful and standout user experience.

Design of digital services with assistance, engagement strategies, and gamification for great user experience.

Product Market Fit Validation

Whether you aim to transform your idea into a highly desirable market product, assess the demand for your Minimum Viable Product (MVP) prototype, or revamp an existing product outperformed by competitors or new trends, it is crucial to ascertain its sustainable market demand and resonance with the target audience.

Uses diverse research tools and mapping design to grasp business data, identifying areas needing exploration.

User Research

The success of most products hinges on being user-centered. To truly understand why users are drawn to our products, how they interact with them, and what motivates their buying decisions, it is essential to establish continuous channels of communication and feedback. While surveys, interviews, and product testing are helpful, our primary focus is on developing sustainable, targeted user feedback tactics. These strategies go beyond conventional metrics like NPS, enabling your team to take informed actions and drive meaningful results.

Researching key insights and interests of the target audience for a product or service.

Software Product Engineering

Software engineering can become complex if it is not carefully planned and mapped out. Its strategies are difficult to implement, and numerous constraints on product production appear along the way. This is why we care about the entire product creation process. Taking complete control of the development process: designing, developing, testing, deploying, and maintaining a software product. We guarantee the standards for quality, usability, functionality, durability, validation, compliance, and documentation.

Analysis of the market and demand of a product that validates its fitness in it

Product Strategy Services

Strategic Alignment

Product Design

Service Design

User Research

Software Product Engineering

Product Market Fit Validation

Strategic Alignment

Successful i

Product Design

Following t

Service Design

Surprisingly,

Product Market Fit Validation

Whether you

Software Product Engineering

Software engineering

Strategic Alignment

Strategic Alignment

Successful innovation depends entirely on comprehending the gaps in business operations and identifying opportunities that align with the unmet needs of users. To achieve this, we employ a variety of research tools and service mapping techniques to gain a comprehensive understanding of the existing knowledge within the business and pinpoint areas that require further exploration. This focused and intensive phase plays a crucial role in enabling stakeholders to make informed decisions, propelling their products to an entirely new level.

Uses diverse research tools and mapping design to grasp business data, identifying areas needing exploration.

Product Design

Product Design

Following the strategic alignment phase, once we have identified the opportunities, we proceed to analyze whether the features of our product are suitable or require adjustments, enhancements, or refinements. During the product discovery process, our primary focus lies in developing highly competitive features that set us apart in the market, enabling us to outperform others or deliver superior functionality.

The design of a client-centric product with standout features for market superiority and superior functionality.

Service Design

Service Design

Surprisingly, a significant portion of users' perception of product quality is shaped by the accompanying service. This effect is evident in physical services, but it becomes more challenging to discern in the digital realm. Why is this the case? The reason is simple: numerous back-end processes. However, exceptional products strategically shine through with their outstanding customer support services, incorporating elements such as advisory assistance, engagement strategies, gamification, and more, ultimately providing a delightful and standout user experience.

Design of digital services with assistance, engagement strategies, and gamification for great user experience.

Product Market Fit Validation

Product Market Fit Validation

Whether you aim to transform your idea into a highly desirable market product, assess the demand for your Minimum Viable Product (MVP) prototype, or revamp an existing product outperformed by competitors or new trends, it is crucial to ascertain its sustainable market demand and resonance with the target audience.

Uses diverse research tools and mapping design to grasp business data, identifying areas needing exploration.

User Research

User Research

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Researching key insights and interests of the target audience for a product or service.

Software Product Engineering

Software Product Engineering

Software engineering can become complex if it is not carefully planned and mapped out. Its strategies are difficult to implement, and numerous constraints on product production appear along the way. This is why we care about the entire product creation process. Taking complete control of the development process: designing, developing, testing, deploying, and maintaining a software product. We guarantee the standards for quality, usability, functionality, durability, validation, compliance, and documentation.

Analysis of the market and demand of a product that validates its fitness in it

How we
do it

01.

User understanding

Have a clear vision of your target customers, understand their emotional and rational triggers, and ensure your product seamlessly with their lifestyle needs.

02.

Trend hunting

Identifying and riding the right wave can propel your product to success with less effort and greater stability. We'll help you find it and implement it at the right time.

03.

Value proposition creation

The challenge of any product is to ensure customers see enough value to justify its price. We help fine tune its multiple components to go beyond their expectations.

04.

Service Blueprinting

We smoothly orchestrate your customer's journey with the operation of the business across all its channels to achieve your product's finest version.

How we do it

01.

User understanding

Have a clear vision of your target customers, understand their emotional and rational triggers, and ensure your product seamlessly with their lifestyle needs.

02.

Trend hunting

Identifying and riding the right wave can propel your product to success with less effort and greater stability. We'll help you find it and implement it at the right time.

03.

Value proposition creation

The challenge of any product is to ensure customers see enough value to justify its price. We help fine tune its multiple components to go beyond their expectations.

04.

Service Blueprinting

We smoothly orchestrate your customer's journey with the operation of the business across all its channels to achieve your product's finest version.
Tekton developed apps for families and foremen, defining crucial functionalities of the client and user´s needs.

Creating a new way of building your house

Product Discovery, UX/UI Design
Manufacturing
Product Development (agile team)
We created two applications for home construction progress updates, for families and foremen, defining with users some crucial functionalities.
The client needed a secure clinic analytics website allowing patients to access and download their detailed test results.

An Innovative Lab Results Web Portal

Product Discovery, Product Development (Software)
Healthcare
Product Development
We developed Precisa´s secure website for patient access to detailed test results with passwords, PINs, and encrypted web services.

Patient engagement and telemedicine

Product Discovery, UX/UI Design, Product Development (Software)
Healthcare
Product Development
A healthcare advertising agency migrated core functionality into a unified back-office app, enhancing patient engagement.

Engagement Models

When a business makes the strategic choice to delegate efforts, it becomes crucial to take into account the distinct requirements and aspirations of the organization.

Various outsourcing models are available to align with the company's primary strengths and to accomplish its desired outcomes. Broadly speaking, there are three primary models of outsourcing that businesses can opt for.

01.

End-to-end

We see your project through to completion. Promise.

02.

Software
Augmentation

The power of a Tektonian working as your extended nearshore team.

03.

Agiles Teams

Make your ideas come to life easier and quicker.

01.

End-to-end

We see your project through to completion. Promise.

02.

Software Augmentation

The power of a Tektonian working as your extended nearshore team.

03.

Agile Teams

Make your ideas come to life easier and quicker.

Our Product Strategy Process

Product Due Diligence Process

A process that involves a comprehensive assessment of a product's feasibility, potential, and risks before it is launched or acquired. The aim of product due diligence is to identify and evaluate all factors that could affect the success of the product, including market demand, competition, technology,

Intellectual property, regulatory compliance, and financial considerations. It involves the following steps: Initial screening, market research, technical assessment, intellectual property review, regulatory compliance review and financial analysis.

Benefits

Minimizes risks
Increases the product’s confidence
Maximizes returns
Enhances competitiveness
Improves customer satisfaction

Our Product Strategy Process

Product Due Diligence Process

Intellectual property, regulatory compliance, and financial considerations. It involves the following steps: Initial screening, market research, technical assessment, intellectual property review, regulatory compliance review and financial analysis.

A process that involves a comprehensive assessment of a product's feasibility, potential, and risks before it is launched or acquired. The aim of product due diligence is to identify and evaluate all factors that could affect the success of the product, including market demand, competition, technology.

Benefits

Minimizes risks
Increases the product’s confidence
Maximizes returns
Enhances competitiveness
Improves customer satisfaction
I want this for my project
tekton group having a good time

Let's get in

touch

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If you want to write us
hi@tektonlabs.com
Or if you want to call us
+1 (650) 215 8525
If you want to write us
hi@tektonlabs.com
Or if you want to call us
+1 (650) 215 8525

Our Services