Scaling a platform for an Insurance Company
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When we started working with them, there was a complex organization with independent budget execution for each insurance product.
The lead management was very challenging. They launched an initiative to have autonomy with marketing campaigns, but all the leads had to be centralized. During this time, we also faced unique challenges, like in 2017 when it's main competitor launched the first insurance e- commerce in Peru. We helped them build their first insurance e-commerce in 4 months. It allowed preventing this digital channel from becoming a competitive advantage that takes away market position.
Over time, with the increased digital assets, they needed proper infrastructure management and other DevOps needs.
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For the challenge in 2017, we built an MVP for a specific customer target based on the product's price quote to avoid creating all the backend from scratch. After that, we helped them scale the e-commerce to offer insurance for all the targets of traffic accident insurance and cities in Peru. We also built two additional interfaces for independent insurance brokers and partners to centralize and manage commissions. It took five releases over three years.
